In social media management class the question “What’s the most underrated social platform?” got asked. It was definitely some food for thought…
There’s no right or wrong answer, but I thought my teacher’s made a lot of sense. She said LinkedIn. Why?.. because one of the main functions of this tool is for the every day person to research companies. People are ACTIVELY searching out your company, they typically follow companies they like and would want to work for. It provides an opportunity to position your company very well in people’s minds as they actively search for you. You can display a number of awesome aspects about your products, culture, people etc. Yet, in the social media world it’s not as valued as some of the giants like Facebook and Twitter. I’ve heard digital community managers talk about how much time they spend on Twitter, Facebook and even Instagram daily… I rarely hear about how much time they spend on LinkedIn. It seems like a lot of people think having a page is enough. FYI – that’s what wikipedia is for. LinkedIn is for you to engage with and inform working professionals about what you bring to the table as a company (jobs, products & otherwise).
I will say, I think some of the newer features of LinkedIn are doing a lot to reposition the value of it in the minds of organizations and community managers. Features like being able to follow news from companies and industry leaders. I check my LinkedIn profile more often because I enjoy knowing industry leaders opinions on social media. While im on LinkedIn, I also get my news feed of the companies I like. I don’t mind hearing about a great sale as long as you aren’t constantly pitching at me. Make sure you’re putting out quality content so people will want to keep coming back to check out your company.
For heaven sakes, don’t overlooks the power of LinkedIn. One company I think does a great job is Target: http://linkd.in/XqonDZ. Do you agree?
Do you leverage LinkedIn as one of your top social networks and put time into cultivating engagement?
To celebrate the return from my blog-vacation (blogcation if you will) I have an exciting first post about social media contests:
Have you ever thought contests on Twitter/Facebook etc. may not really give out the prizes they claim to? I’m glad to report that I know FIRST HAND some contests really do pay off. The best part about the contest I won was I didn’t know I entered. I got a DM (direct message) on Twitter from the restaurant e11even (@e11even) thanking me for being their 2000th follower inviting me & a guest into the restaurant for free champagne. Life is full of great little surprises and this was definitely one of them. When I got to e11even with my boyfriend Matt, the sommelier asked if we’d like to go to the Toronto Raptors game and gave us amazing 100 level seats. All in all, it was a fantastic night with wonderful surprises AND all because I clicked one little button to get updates about a restaurant I liked. Check out our video from the night here: http://bit.ly/X69PYs
I may be a little biased because I was pampered, but I thought this was a fun way for e11even to get some positive attention on Twitter. It suited the restaurant’s look and feel. It’s a classy upscale restaurant and in my opinion promoting the contest would have taken away from the brand. They didn’t promote a contest to get followers, instead they rewarded someone who decided to follow them without extra incentive. After I came in they had photos, a video and other great material they could use on their various sites. I’m not sure if this directly gained them followers but they now have 2158. I’d have to imagine even if there were only a few followers gained, it would be a good quality of following. People could see e11even’s great atmosphere by the video and may decide to keep it in mind for the next time they’re looking to wine and dine.
It was a fantastic, surprising night and I have both e11even and SOCIAL MEDIA to thank.
Have you ever won a social media contest?
As you may have noticed I have taken a temporary break from blogging. I’ve been extra busy wrapping up assignments/exams and starting a new internship. The good news is, I have lots of blog ideas from studying so hard and starting my internship (despite only being 3 days in). Finally, there are social media books on my gift wish list so I shouldn’t be short on ideas for 2013.
I guess that means it’s resolution time. I’m going to think extra hard about committing myself to one blog post a week for the New Year. What are your Social Media New Years resolutions?
Until then, Happy Holidays.
I’m ecstatic about the appearance of the next generation LinkedIn profile. It isn’t completely rolled out yet but it looks very sleek. You can get a visual sample here: http://linkd.in/Xo3YCY and read up about the benefits on the LinkedIn blog here: http://bit.ly/VkVc2i.
What do you think? Is it a major improvement?